The friendly CRM

Meet Mabel.
Meet everyone.

Mabel scans your business cards, profiles your contacts, and surfaces the next conversation so you can focus on the relationship work that actually closes deals.

Try it freeSee how it works

No credit card · Setup in 10 minutes · Free plan available

10 sec
to scan a business card
Zero
manual data entry
100%
follow-ups remembered

Hi, I'm Mabel.I'll handle the boring parts of your work so you can focus on closing sales.

Mabel waving hello, holding a tablet
Snap a cardMabel enriches the contactFollow-ups draftedMorning brief readyPipeline updatedNo data entrySnap a cardMabel enriches the contactFollow-ups draftedMorning brief readyPipeline updatedNo data entry
How it works

Mabel does the admin.
You do the people work.

01 — Capture
📇

Snap the card

Upload a photo of a name card. Mabel reads every field, enriches the company profile, and deduplicates, all in under 10 seconds. No typing.

"Saved. I added the company too. Want me to remind you to follow up Friday?"
02 — Profile
👤

Mabel profiles them

Every conversation, file, and meeting lands on a living timeline. Mabel tracks relationship strength so you always know who needs attention.

"You said you'd email Priya this week. It's Thursday. I have a draft ready."
03 — Surface
☀️

Show up to the right conversations

Every morning, Mabel surfaces three contacts ranked by relationship freshness. A conversation agenda, not a to-do list.

"All clear. Nothing on the list. Enjoy the morning."
Features

Everything Mabel
handles for you.

📇 Card Scanner

Snap a card. Walk away with a contact.

The scanner is where Mabel earns trust instantly. Point, snap, done. She handles the OCR, enrichment, and deduplication.

  • ✓Extracts name, title, company, email, phone
  • ✓Enriches with company logo & LinkedIn
  • ✓Detects duplicates, offers to merge
  • ✓Works in low light and at angles
Mabel
“Saved. I added the company too.”
Card Scanner
Priya Mehta
VP of Sales · Northshore Capital
priya@northshore.com
+1 (415) 882-0041
Enriching contact profile…
NamePriya Mehta✓
CompanyNorthshore Capital✓
Emailpriya@northshore.com✓
Contact Profile
PM
Priya Mehta
VP of Sales · Northshore Capital
WarmFollow upInvestor
✉️
Email — intro follow-up
2 days ago · via Gmail
📞
Call · 18 min — Q2 pipeline
5 days ago
⏰
Follow up by Friday
Mabel has a draft ready →
👤 Contact Profiles

Contacts are people, not rows.

Every contact gets a living profile (coming soon) with a timeline of every conversation, note, and file. Mabel maintains the data; you see the person.

  • ✓Reverse-chronological activity timeline
  • ✓Auto-enriched company profile
  • ✓Relationship strength indicator
  • ✓Mabel drafts follow-up messages
Mabel
“Ten contacts in. You're building something.”
📊 PipelineCOMING SOON

Your pipeline, without the upkeep.

Drag contacts through stages. Mabel logs the move, updates the timeline, and suggests a next step automatically.

  • ✓Kanban and list views — toggle anytime
  • ✓Mabel logs every stage change
  • ✓Filter by tag, owner, last touch
  • ✓Mabel drafts the win email
Mabel
“Moved to Won. Great close. I'll draft the thank-you.”
Pipeline
New2
James Okonkwo
Arcova Group
IntroToday
Leila Hassan
Silo Ventures
Warm2d ago
Active1
Priya Mehta
Northshore Capital
Follow up5d ago
Won1
Sara Whitfield
Waverly & Co.
✓ Closed3d ago
Mabel pointing at a contact profile on her tablet
The big idea
Meet Mabel doesn't ask you
to be your own admin.
Mabel is the admin.

Every CRM job that feels like a time suck. Let Mabel handle all the admin work so that you can focus on what's important — showing up for the human work.

Try it free — no credit card
Pricing

Pricing that makes sense
for one or five.

Start free. Upgrade when Mabel earns it — which usually takes about a week.

Free
$0
forever · no credit card
  • ✓Up to 100 contacts
  • ✓25 card scans/month
  • ✓Basic contact profiles
  • –Manual contact creation
Get started free
Most popular
Personal
$10
per month · billed monthly
  • ✓Unlimited contacts
  • ✓Unlimited card scans
  • ✓Manual contact creation
  • ✓Full contact profiling
  • ✓Company profiling
  • ✓CSV import & export
  • ✓Follow-up drafts by MabelComing Soon
Sign up now
Team
$29
per month · billed monthly
  • ✓Everything in Personal
  • ✓Up to 3 users
  • ✓Shared team workspace
  • ✓Private contacts by default
  • ✓Contact ownership
  • ✓Admin / manager / member roles
  • ✓Team follow-up reminders
Coming soon

All plans include Mabel. Because she's not a feature. She's the whole point.

Testimonials

The people Mabel
works for.

From solo agents to five-person sales teams. Here's what they say after the first week.

★★★★★

“I met 60 people at a conference. Scanned every card on the walk back to the hotel. By morning, Mabel had drafted follow-ups for twelve of them.”

RD
Rachel Dominguez
Independent Recruiter, San Francisco
★★★★★

“We tried Pipedrive. Nobody logged anything. With Mabel, my reps don't have to — she does it. The manager dashboard finally shows me what's actually happening.”

MO
Marcus O'Brien
Head of Sales, Brightfield Agency
★★★★★

“I'm a real estate agent. My whole business is relationships and I was terrible at keeping track. Mabel's morning brief changed everything.”

JP
James Park
Real Estate Agent, Austin TX
FAQ

Questions Mabel already knows the answers to.

Everything you want to ask before you commit to a new CRM.

Ready to meet
everyone you've met?

No data entry. No credit card. Mabel's ready when you are.

Try it freeSee pricing